Two months ago, my boss approached me at work asking if I had any interest in attending Drupalcon in New Orleans. As a web developer who is relatively new to the open-source software, Drupal, and had never heard of Drupalcon, I simply muttered, “Sure, that sounds cool”. With no real expectations as to what I was getting myself into, I packed my bags, and hopped on a plane to the blues and creole capital of the world.
I recently returned from a visit to Bettendorf High School in Bettendorf, Iowa. I had the opportunity there to listen to high school students pitch business ideas to a panel of business executives and entrepreneurs as part of a business principles and management class. These students were directed to come up with a business idea or product, ascertain that there was a true opportunity in the marketplace for it, and assemble a detailed business plan. They then had to present this plan to business professionals in a "Shark Tank"-type scenario.
Are you using forms to collect your visitors’ data, such as a list subscription, an event or a demo registration? Is that information an important part of your online business? If you answered yes to these questions, then chances are you would benefit immediately by optimizing your form, so it performs better at collecting individual data. A better conversion rate will lower your cost per conversion and directly impact your business’ bottom line.