In April 2015, Google announced a modification to its ranking algorithms that will effectively prioritize the web properties that support mobile devices over those that don’t. This means that if your website does not display properly on small devices, your ranking on the most popular search engine will suffer. However, if your web site or application does not already support mobile devices correctly, then Google’s ranking strategies should be the least of your concerns.
In our last post, we discussed how executing research on the target audience can help you make content, style and layout decisions throughout the web design process. Using this target audience information, we can bring our knowledge into practice by creating user personas.
How to represent the user persona throughout the design process
The term User Experience (UX) is thrown around quite often and is seen by many as an addendum to web design. The fact is that user experience is a very broad discipline. Usability, something web designers are quite familiar with and purposely or instinctually use on a day-to-day basis, is a big chunk of UX. However, other factors such as human interaction, psychology, and emotional design also play big roles. Regardless of the fact that UX is an indispensable part of creating a website, it's often ignored as a result of a lack in resources, time, or budget.